Every year one of the most popular elements of the Ideal Home Show at Olympia, London is the full size show homes. Visitors to this year’s show were treated to two stunning properties, both featuring Freefoam Fortex cladding.
Pale Gold Double Shiplap cladding formed the exterior finish of a three apartment structure designed to reflect the three stages in life, first time buyer, new family home and downsizing. Visitors were invited to ‘climb the property ladder’ apartments to navigate first-hand the design and practical challenges faced by designers and city dwellers alike as they move through these stages.
Pale Blue Weatherboard cladding was used to great effect on the second show home - 21st Century Cottage. A traditional cottage with a contemporary twist designed to appeal to metropolitan families relocating to the countryside or as a second home. The house featured a beautiful thatch roof and timber cladding with the lower level also clad with ultra hard-wearing, low maintenance Freefoam Fortex pvc cladding.
David Richards, Director David Richard Associates, commissions the homes each year and explained the background to this year’s projects “We wanted to showcase the flexibility of modern PVC building materials and to show how they can be used on both contemporary and traditional developments. Both homes were constructed off site by Futureform Housing Ltd so we needed to source a light, easy to handle product that would withstand the rigors of transportation and look good at the show. We have been delighted with the Freefoam cladding range and its performance throughout the project and would recommend it to homeowners and housebuilders - it made a stunning finish to both properties.”
Freefoam Marketing Manager, Louise Sanderson commented “ With over 20,000 visitors each day to the Show we were really pleased to have the Freefoam cladding range exposed to such a large, engaged homeowner audience. Cladding is rapidly becoming a very popular home improvement product and our range is meeting the demands and aspirations of homeowners and housebuilders alike. Available in a choice of eight subtle colours the range has been developed specifically for both renovation and new build projects, the perfect product to create an ‘Ideal Home!”Read more »
There is an undeniable trend within the Home Improvement market from white towards colour when choosing replacement windows, doors and roofline products. Grey is rapidly becoming the new white! At Freefoam we are seeing these market forces converting into sales and have seen a significant increase in orders for Anthracite Grey fascia and soffit during the last year. Installers can now provide homeowners the opportunity to create a fully coordinated roofline for their home by offering Freefoam’s new Anthracite Gutter.Read more »
Freefoam announce the launch of a brand new colour roofline visualiser – an online tool to help choose the colour of fascia, soffit and guttering that is right for any new build or refurbishment project.Read more »
All home improvement and roofing companies are looking for ways to expand their business. Products to upsell to existing customers, opportunities to revisit previous customers and options to develop new markets – for window, roofline and conservatory fitters PVC cladding could be that opportunity.Read more »
Roofline has always been a tricky sale, usually a ‘distress’ purchase, something most homeowners only buy out of necessity. Tucked away at the top of a property it’s out of sight and out of mind - until the Autumn or Spring arrives, the heavens open and they look up and realise their guttering really needs replacing. Even then, installers have to work hard to educate the consumer about the issues: what causes creaks and what causes leaks, why fascia is an important component and that a long-term guarantee is a must.Read more »