Start 2017 With Leads from Freefoam
January 18 2017
Roofline has always been a tricky sale, usually a ‘distress’ purchase, something most homeowners only buy out of necessity. Tucked away at the top of a property it’s out of sight and out of mind - until the Autumn or Spring arrives, the heavens open and they look up and realise their guttering really needs replacing. Even then, installers have to work hard to educate the consumer about the issues: what causes creaks and what causes leaks, why fascia is an important component and a long-term guarantee is a must.
The internet has also changed the decision making process, with price comparison sites and online reviews readily available consumers have a wealth of information at their fingers tips before they even think about contacting a local installer. An increasing numbers of installers are also registering with lead-generation websites, which ask consumers to enter their details to receive a quote. But without understanding the issues, homeowners have no buying criteria and therefore will only ever buy on price, so these leads usually go to the cheapest offer.
Roofline, glazing and conservatory fitters have to use every tool at their disposal to win sales at a worthwhile price. Wasting valuable time looking for luke-warm leads isn’t an option. You need volume and quality of leads to stay ahead and that’s where responsible manufactures can really make a difference.
At Freefoam our Registered Installer scheme is a major part of our pull-through strategy bringing business to home improvement companies. All installers receive a package of tools ranging from leads generated online via our ground-breaking website www.myrooflinematters.co.uk, a glossy targeted brochure and long-life, transferable guarantees all developed to help win business.
But the key to winning in today’s market is quality leads, and our site www.myrooflinematters.co.uk, is designed to do just that. With subtle branding, and unbiased, easy-to-understand articles, it tells homeowners what to look out for, the problems that can occur with products and installations and how to avoid them. The consumers it attracts are looking for information, not the cheapest price. In effect, these homeowners are self-selecting, so they’re already warm when it guides them softly (but surely) to get a quote from their local Freefoam Registered Installers.
What sets it even further from conventional quote websites is that we don’t charge for leads, and we only offer leads to companies who respond quickly, with good conversion rates. We also follow up each and every lead with the installer and the homeowner to ensure everyone is happy. It’s a unique package and the feedback so far has been very positive.
For example, Mr and Mrs Rainsford, who live in Buckinghamshire used myrooflinematters.co.uk. Mrs Rainsford said the process helped them understand the issues and get a fair quote: “The fascia boards in our 30-year-old extension were original timber, and needed replacing. We wanted to find out more about roofline and did some research online, quickly coming across the MyRooflineMatters site. It was really useful, giving us the information we needed and answering all our questions. We received quotes from Registered Installers via the website, all local companies, which we prefer to use. The website really helped us get the work done.”
If you are interested in becoming a Freefoam Registered Installer and receiving roofline leads contact Freefoam on 01604 683864 or marketing@freefoam.com