News

Freefoam Building Products are proud to announce the launch of a new animation style video to illustrate how to fit cladding.

In recent years Freefoam have seen a steady rise in sales of its PVC cladding range. However, in the last 18 months, with homeowners using disposable income to improve their properties, sales have skyrocketed. Freefoam have recorded a 55% increase in sales making cladding a fantastic opportunity for any home improvement company, builder or pvc fitter.

But, as with any home improvement product, the success of a job, and indeed ongoing recommendations, depend on the quality of the installation. In order to help companies capitalise on this opportunity Freefoam have now created a video animation to show all stages of the cladding fitting process.

Whilst Freefoam provide detailed printed and online fitting instructions research has shown that fitting video’s are incredibly useful and well received by installers and DIYers alike. Visual aids ensure the whole process is easy to understand.

The new video features a high quality detailed animation to show every step of the fitting process. From fixing the initial battens and membrane, to installing cladding boards and accompanying trims. With close up details of key fitting points and on screen instructions the video illustrates each step clearly and simply.

Leigh Russell, Freefoam Technical Advisor commented “We receive a lot of questions about how to fit cladding. Whilst the system we manufacture is simple, fitters and homeowners working on DIY projects want to make sure they are following each stage of the process correctly to ensure the work is long lasting and fit for purpose. This animation gives users a really detailed view of every aspect and I know it will become a really useful tool.”

One of the most important aspects in any pvc cladding installation is the ventilation. Creating a cavity (ideally a 5mm continuous gap) between the internal wall and the cladding, with a suitably sized, unobstructed, gap at the top and bottom, allows for air to flow freely through. This ensures minimal heat build up and expansion and contraction of cladding boards.  The video also highlights how to ensure every installation includes adequate ventilation by using Freefoam’s clever ventilated starter and closer trim.

Freefoam Marketing Manager, Louise Sanderson, summarised “We are always looking for new ways to communicate with our audiences and help make our product range accessible to all. Working with a specialist digital agency and our inhouse technical team we have created a very high quality fitting video that we can use on all channels.