Freefoam’s diverse cladding range is a popular choice for long-term stockist Edge Building Products and its customers. The company has seen a robust increase in sales of Freefoam’s products over the past four years.

Edge Building Products was established more than 25 years ago and sells a wide range of low-maintenance building products across its three branches. It added Freefoam’s cladding range to its offering in 2017, in response to customer demand for a greater range of colours in the cladding market.

Edge Building Products Managing Director Kieran Napthine rates Freefoam’s cladding range, colours and product innovation as “excellent”. He says: “We were attracted to Freefoam’s Fortex range because of its diverse colour options and the excellent range of trims that are included in the system. From our customer sales, we see the strongest demand for grey colours.

“The system is so easy to use and install. It is easy to cut, and handles much better than fibre cement products, which have a similar appearance.

Since Freefoam’s introduction, sales of the brand’s products have been growing for Edge Building Products. This is, in part, due to the expanding home improvement market, which has been going from strength to strength.

Edge Building Products mostly supplies Freefoam cladding products to builders, homeowners, for home improvement projects, and double-glazing companies. It has also supplied several new build properties, with excellent results.

Kieran says: “We have definitely seen an uptick in home improvements over the past year. We believe many people are investing funds they would normally allocate to holidays and hospitality to improve their homes.

“The ‘New England’ style is very popular with homeowners, particularly in the South, and Freefoam’s Fortex cladding range is a great fit for this style of property. It provides a cost-effective, low-maintenance option for anyone looking to make long-lasting, attractive changes to their property.”