2020 changed people’s lives beyond recognition. One of the most fundamental changes has been the shift to home working. Our homes are playing an even more important part of our lives and people are thinking of ways to make it more comfortable, spacious and attractive.
Many homeowners have more money than ever sitting in the bank. Unable to spend on holidays and meals out, people are investing in their homes. For example, sales of Freefoam’s external cladding have skyrocketed since lockdown. Easy to install, cladding gives outdated facades an instant facelift and we expect demand to continue in 2021. There has also been growing interest in garden offices as people want to make extra space. Freefoam’s cladding solutions are a popular choice for these projects because they offer a choice of finishes, low maintenance and long-lasting performance.
These changes will bring significant opportunities for installers in 2021 as they help customers transform their homes. We’re launching a photo competition to find the best home transformations. With great prizes, we’ll be choosing a new winner each month.